Your business name on the message, not the word Unverified
Alphanumeric sender IDs sent to Australian numbers have to be registered. An unregistered one is replaced with the word Unverified and threaded in with every other unregistered sender on the handset, which is where scam messages sit. Send us four things and we lodge the registration for you, at no charge, with most decisions back inside 48 hours.
What your customer sees if it is not registered
The message does not arrive from your business name. It arrives from the word Unverified, grouped into the same thread as every other unregistered sender on that phone. Your name is off the message, and the message is in poor company.
You send four things, and it costs nothing
Your ABN, your registered business name, your business address, and the contact details of an authorised representative. That is what the register asks for. There is no fee to register a sender ID, and you do not fill in a regulator's form or deal with ACMA yourself.
You tell us how the name belongs to you
A sender ID has to relate to something you actually hold: a registered business name, a company name, a trade mark, or a domain you own. You nominate which one and give the matching number or address, and that becomes the basis of the registration.
We lodge it, and most come back in 24 to 48 hours
Every sender ID on your account moves through the same states: requested, submitted, queried, then approved or rejected. A decision usually lands within 24 to 48 hours. The current state sits on your account rather than in somebody's inbox, and we email you when it changes.
Registration goes through your provider, not through ACMA
This is the part most businesses get wrong. You cannot lodge your own sender ID with the regulator. It has to be submitted by the provider carrying your messages, which is why the process starts with whoever sends your SMS rather than with a government form.
What gets rejected, and why
Most rejections come down to four things: details that are incorrect, details that are incomplete, an ABN that has expired, or a sender ID that is not a close enough match to the business name behind it. Get those four right and the rest is routine.
This page is general information about how sender ID registration works in Australia and how we handle it. It is not legal advice about your situation.
Commonly asked
Do I have to be a customer to get a sender ID registered?
You need a free account, so the sender ID has somewhere to live and so you can see its status. There is no purchase required to start, and a free account comes with 100 messages.
What if the name is already registered through another provider?
Tell us when you start. We record that it is already registered and work from there rather than lodging a duplicate.
Can I register a name that is not my business name?
Only where you can show a relationship to it. A registered business or company name, a trade mark, or a domain you own. It has to be something you can point to.
Can people reply to a message sent from a registered name?
No. A business name cannot receive a reply, so messages sent from a name carry a web opt-out link instead. If you need replies, send from a dedicated number.
What happens if the registration is rejected?
The status on your account changes to rejected and we email you. You find out from us rather than from a customer asking why your name has changed.